April Board Briefings - Engage Your Membership

I often get asked by local leaders how we can engage BOMA members more fully in the association. This issue focuses on one topic–Maximum Engagement—as we share tips on moving our casual website visitors to members, to participants and ultimately into leadership roles in our local associations. Today’s Board Briefings features BOMA’s Vice President of Communications, Marketing and Meetings Lisa Prats who will share some terrific ideas from a new book from ASAE, Maximum Engagement by C. David Gammell, on how boards can create pathways to maximum engagement.