Welcome to the October edition of Board Briefings! Fall is membership time and we have gathered BOMA’s membership brain trust to walk us through the tools and strategies to help make 2012 a year of growth. Hear what Bob, Anita and Dora have to say about leveraging resources and your ROI messaging to demonstrate the value of BOMA membership. Plus, a reading recommendation that looks at ways to expand membership as the traditional membership models are changing.